Growth-system advisory services for B2B technology companies

When you don't trust the growth number, something is already off.

The number may be the symptom. Miranda Rise helps leadership understand why growth is off track, which parts of the system are causing it, and what to do first.

For CMOs, CROs, VPs of Marketing, CEOs, founders, and PE-backed leadership teams.

You are accountable for a number
you do not control alone.

Get the evidence and shared definition without it becoming one function defending its numbers.

See how this works for marketing leaders

When the value-creation plan and growth reality
do not line up.

Give management and sponsors one defensible picture of what is affecting growth.

See the PE-backed company brief
25 yearsinside IBM and OpenText
76% growthquarterly marketing-created pipeline, $515M to $908M in two years
~25%pipeline creation lift after acquisition integration
10× scaleorganization grew from 20 to 200

Two starting points.
One growth-system discipline.

The system exists, but the number is not trusted.

Establish one shared answer to why growth is off track, where the most consequential disconnects sit, and what should change first.

  • Growth system map
  • Ranked disconnects
  • Prioritized first moves
See Growth System Diagnostic

Some parts exist. Others still need to be defined.

Connect how demand becomes qualified pipeline, how progress is measured, who owns each decision, how the team operates, and what the technology must support.

  • Shared pipeline definitions
  • Connected measurement spine
  • Cadence and martech decisions
See Growth System Design
Joe Martiniello, founder of Miranda Rise

Why Joe.

Joe spent 25 years building growth engines inside IBM and OpenText. He has been the person in the room where the number is disputed, and he personally leads every Miranda Rise engagement.

$908M

in quarterly pipeline, up 32% year over year and 112% of plan

OpenText
42%

of company pipeline, against a 37% target

OpenText
$10.70

in sales-win revenue for every marketing dollar invested

OpenText

Employer operating results shown here are Joe's experience, not Miranda Rise client results.

See Joe's operating record

Growth is won and lost
between the people running it.

A Miranda Rise publication written by Joe Martiniello on growth, leadership, technology, and execution.

Two of everything

A combined number that is less than the sum of its parts is usually not a performance problem. It is an arithmetic problem.

Read

Problems rarely show up where they start

A missed forecast is rarely a forecasting problem. The causes that matter usually live between functions, where nobody is looking.

Read

Is your pipeline just noise?

Marketing reports created pipeline. Sales reports qualified pipeline. Finance reports weighted pipeline. All three are correct and none of them reconcile.

Read

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Start with the situation

Know what is breaking. Choose the path forward.

A 30-minute conversation is enough to determine which Growth System starting point fits the situation in front of you.

Bring the growth situation